Romanian Film Promotion (APFR) is one of the largest entities in the Romanian cinema. It was established in 2001 in order to support young filmmakers and film professionals, the promotion of European values but also the formation of a new generation of viewers.
In 2006, Romanian Film Promotion became a full member of the European Film Promotion (EFP), which comprises organizations from around 40 countries. This status acquired through affiliation allows it to take part in promotional programs and activities organized by European Film Promotion.
In its nearly 20 years of activity, Romanian Film Promotion engaged million of viewers in its events and contributed massively to promote Romanian films domestically and abroad.
Some of the biggest or well known events initiated by the association are organized together with Transilvania Film Festival Association (AFFT) and Film and Urban Culture Association (AFCU): Transilvania International Film Festival, Gopo Awards, Full Moon Horror & Fantasy Film Festival, TIFF Caravan, White Night of Romanian Films and EducaTIFF – the media and cinema educational program for children and teenagers.